I Need To Earn More Money

Because you've been in advertising for quite some time now and you know they're the same, you'll fit right in you think, anyway. The job may be prestigious but be ready to work no end to achieve every milestone in your schedule. So you really want to be known in your organization as the PR guy.

NOT.

You need to have restraint in your actions, when you want to dabble in public relations. PR is the tamer version of the two, if promotions apply a lot of unique and more than the usual strategies to get attention. There's a totally big difference between promotion and public relations. Actually, not quite. Maybe even the powers-that-be in our organization may also think this way. Most of us probably believe that both are the same.

Your company is paying for the ad space so you'd rather take advantage of that. Part of the attraction for advertising is its radical code of being bale to do and say anything you want to.

You might just want to stay in PR, and once you start to know the rhythm and all the routines. There's no limit with what you can do with public relations, in fact. Both worlds are actually very challenging. Don't get me wrong. You don't pay for it and you most surely have to get the company's name out without all that jazz and pizzazz usually associated with advertising. You get media attention for free, you get to be the nice guy to everyone because basically. Not with public relations.

You'll practically be the link between your company and the press. And produce company promotional materials like the newsletters and flyers, you'll organize and plan press conferences. You'll write press releases - a lot, for one thing. So what do you actually do in PR?

Then public relations is definitely for you, able to jump and skip rope all at the same time, and become a jack-of-all-trades, so if you think you can do all that. I can say that you're the 'it' guy for the company when it comes to creating a great image to the public, all in all. Acting as the company's spokesperson, and most importantly, managing photo sessions either in or out of the studio, special visit to the company site, arranging such events like opening day, organizing press conferences, exhibiting at trade shows, getting media interviews, attending seminars and conferences, you'll also have a lot of PR functions which include public speaking.

You ask, what characteristics do you need to have to make it in public relations?

You need to learn everything. On-the-job trainings, workshops, you need to be a sponge that absorbs everything that you come across with your seminars, number 1.

You'll be managing more than one project at once so make sure you can focus on each one without neglecting the others. You need to learn to multi task, number 2.

You have to like people because you'll be dealing with them with every waking hour you have, number 3.

And be open to many things and situations, be able to adapt to any situation like a chameleon, number 4.

You probably won't want to go back, but when you get started and got your feet wet. PR is probably the busiest and the most intense work in marketing. And always be fresh with ideas even if you're tired and barely able to stand up, entertain, you need to have the stamina and endurance to be able to dance, lastly.